Across every business sector there is a realisation that providing a good service or product is not enough.

Consumers making non-essential or luxury purchases are being strongly influenced by the brands social impact status. There is increasing evidence that consumers are considering this factor, before deciding whether or not to patronize hitherto their favourite or a new brand.

The spotlight especially relates to Diversity, Ethics and Inclusion, challenging systemic and structural racism to help build a fairer society.