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Sound composition: Henri Scars Struck

2020 marks a huge period of change and has raised issues about equity, inclusion fairness and diversity in an historically explosive manner.

The Covid 19 Pandemic has shone a spotlight on social justice issues, highlighting societal disparities connected to health, race, education and pay amongst other disquiets.

The butterfly has long been associated with transformation and has been selected to highlight the metamorphism, required to move towards a time of enlightenment symbolised by diversity, inclusion and fairness, leading to a level and harmonious worldwide community.

The BBÄ°'s butterfly kitemark has been designed by Tony Chambers of TC & Friends.

This prestigious award will be issued to organisations brave enough to take a lead in areas which require bold and wise strategies which may not always be popular.